Agentimise.AI
A fresh brand for AI Leadership agents
A fresh brand for AI Leadership agents
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Originally launched as Optimise, the company set out to reimagine itself for a new era—where autonomous agents, not just automation, would define the future of work. The rebrand needed to evolve beyond generic tech tropes and reflect a smarter, more intentional identity: one rooted in precision, modularity, and executive clarity.
The challenge was to create a visual and verbal system that felt inevitable—less like a startup chasing AI trends and more like infrastructure for the intelligent enterprise. This meant naming, designing, and positioning a brand that could communicate both strategic insight and technical fluency to EOS-driven leadership teams.
Agentimise needed to feel like software made manifest: clean, high-functioning, and slightly enigmatic. Something that looked and sounded as though it had emerged from inside a command line, but knew how to sell to the boardroom.
What did I do?
I led the strategic and creative rebrand from Optimise to Agentimise, reshaping the company’s identity to reflect its evolution from workflow automation to AI agent orchestration.
My role spanned naming, visual identity, design direction, and brand narrative. I developed a scalable system that fused the technical and the conceptual—balancing code aesthetics with business clarity. The logo mark symbolized modular intelligence in motion, while the typographic system paired monospaced logic with executive tone. I defined a color palette rooted in digital syntax—bringing together neural blue, signal green, and error coral—to reflect operational precision and layered meaning.
I also built design assets for web, brand presentations, and early product UI states—ensuring the identity system felt native to digital interfaces and high-level strategy decks alike. From the iconography to terminal-style copy, every brand element was crafted to reinforce the product’s technical fluency and market focus.
What was the outcome
The rebrand repositioned Agentimise as a category-defining presence in the emerging AI agent space. It created a distinct visual and verbal language that resonated with both technical founders and operations-minded execs—bridging two audiences typically siloed in B2B AI branding.
Results included:
A successful name change and full brand rollout within 6 weeks
Increased inbound interest from AI-curious EOS companies post-launch
Positive stakeholder feedback citing clarity, confidence, and differentiation
A flexible identity system now used across sales, website, pitch decks, and agent interface mockups
Internal alignment around a clearer brand story and long-term vision
The rebrand didn’t just modernize a name—it reframed the business. Agentimise now shows up like the kind of product a smart operations team would build for itself—quietly powerful, deeply considered, and born for execution.
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Originally launched as Optimise, the company set out to reimagine itself for a new era—where autonomous agents, not just automation, would define the future of work. The rebrand needed to evolve beyond generic tech tropes and reflect a smarter, more intentional identity: one rooted in precision, modularity, and executive clarity.
The challenge was to create a visual and verbal system that felt inevitable—less like a startup chasing AI trends and more like infrastructure for the intelligent enterprise. This meant naming, designing, and positioning a brand that could communicate both strategic insight and technical fluency to EOS-driven leadership teams.
Agentimise needed to feel like software made manifest: clean, high-functioning, and slightly enigmatic. Something that looked and sounded as though it had emerged from inside a command line, but knew how to sell to the boardroom.
What did I do?
I led the strategic and creative rebrand from Optimise to Agentimise, reshaping the company’s identity to reflect its evolution from workflow automation to AI agent orchestration.
My role spanned naming, visual identity, design direction, and brand narrative. I developed a scalable system that fused the technical and the conceptual—balancing code aesthetics with business clarity. The logo mark symbolized modular intelligence in motion, while the typographic system paired monospaced logic with executive tone. I defined a color palette rooted in digital syntax—bringing together neural blue, signal green, and error coral—to reflect operational precision and layered meaning.
I also built design assets for web, brand presentations, and early product UI states—ensuring the identity system felt native to digital interfaces and high-level strategy decks alike. From the iconography to terminal-style copy, every brand element was crafted to reinforce the product’s technical fluency and market focus.
What was the outcome
The rebrand repositioned Agentimise as a category-defining presence in the emerging AI agent space. It created a distinct visual and verbal language that resonated with both technical founders and operations-minded execs—bridging two audiences typically siloed in B2B AI branding.
Results included:
A successful name change and full brand rollout within 6 weeks
Increased inbound interest from AI-curious EOS companies post-launch
Positive stakeholder feedback citing clarity, confidence, and differentiation
A flexible identity system now used across sales, website, pitch decks, and agent interface mockups
Internal alignment around a clearer brand story and long-term vision
The rebrand didn’t just modernize a name—it reframed the business. Agentimise now shows up like the kind of product a smart operations team would build for itself—quietly powerful, deeply considered, and born for execution.
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Originally launched as Optimise, the company set out to reimagine itself for a new era—where autonomous agents, not just automation, would define the future of work. The rebrand needed to evolve beyond generic tech tropes and reflect a smarter, more intentional identity: one rooted in precision, modularity, and executive clarity.
The challenge was to create a visual and verbal system that felt inevitable—less like a startup chasing AI trends and more like infrastructure for the intelligent enterprise. This meant naming, designing, and positioning a brand that could communicate both strategic insight and technical fluency to EOS-driven leadership teams.
Agentimise needed to feel like software made manifest: clean, high-functioning, and slightly enigmatic. Something that looked and sounded as though it had emerged from inside a command line, but knew how to sell to the boardroom.
What did I do?
I led the strategic and creative rebrand from Optimise to Agentimise, reshaping the company’s identity to reflect its evolution from workflow automation to AI agent orchestration.
My role spanned naming, visual identity, design direction, and brand narrative. I developed a scalable system that fused the technical and the conceptual—balancing code aesthetics with business clarity. The logo mark symbolized modular intelligence in motion, while the typographic system paired monospaced logic with executive tone. I defined a color palette rooted in digital syntax—bringing together neural blue, signal green, and error coral—to reflect operational precision and layered meaning.
I also built design assets for web, brand presentations, and early product UI states—ensuring the identity system felt native to digital interfaces and high-level strategy decks alike. From the iconography to terminal-style copy, every brand element was crafted to reinforce the product’s technical fluency and market focus.
What was the outcome
The rebrand repositioned Agentimise as a category-defining presence in the emerging AI agent space. It created a distinct visual and verbal language that resonated with both technical founders and operations-minded execs—bridging two audiences typically siloed in B2B AI branding.
Results included:
A successful name change and full brand rollout within 6 weeks
Increased inbound interest from AI-curious EOS companies post-launch
Positive stakeholder feedback citing clarity, confidence, and differentiation
A flexible identity system now used across sales, website, pitch decks, and agent interface mockups
Internal alignment around a clearer brand story and long-term vision
The rebrand didn’t just modernize a name—it reframed the business. Agentimise now shows up like the kind of product a smart operations team would build for itself—quietly powerful, deeply considered, and born for execution.