Galderma
United by Dysport
United by Dysport
Project type
Campaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
Project type
Capaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
The brief
As Creative Lead, I was tasked with repositioning Dysport—a Galderma brand—against its dominant competitor, Botox. Instead of following the clinical, product-centric tone common in the category, we took a people-first approach. The insight was simple but powerful: patients don’t just want smoother lines—they want to feel like themselves. We built the campaign around real human satisfaction, not just scientific claims, and anchored the creative in authenticity, diversity, and emotional resonance. “United by Dysport” became our narrative hook—connecting efficacy with identity, outcomes with self-confidence, and product choice with personal story
What did I do?
As Creative Lead, I oversaw the concept development, visual language, and execution of the United by Dysport campaign. I led a cross-disciplinary team through strategy, ideation, and production—ensuring every touchpoint shifted away from technical comparison and toward human connection.
I directed the creative shift from molecule-centric messaging to a patient-led narrative, pushing for a visual system that celebrated real faces and real results. We crafted modular assets for both digital and print, designed sales materials that humanized data, and ensured that every execution reinforced the campaign’s central promise: refreshed, natural-looking outcomes with minimal intervention.
Throughout the project, I worked closely with Galderma’s marketing, medical, and compliance teams to maintain scientific rigor while delivering emotionally resonant work that stood apart in a category saturated by sameness. The final campaign didn’t just position Dysport as an alternative—it repositioned the conversation entirely.
What was the outcome
The United by Dysport campaign successfully repositioned the brand as a patient-first alternative in a category long dominated by clinical sameness. By shifting the narrative from molecular specs to emotional outcomes, the campaign resonated with both practitioners and patients—leading to measurable results across awareness, engagement, and sales.
Project type
Campaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
Project type
Capaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
The brief
As Creative Lead, I was tasked with repositioning Dysport—a Galderma brand—against its dominant competitor, Botox. Instead of following the clinical, product-centric tone common in the category, we took a people-first approach. The insight was simple but powerful: patients don’t just want smoother lines—they want to feel like themselves. We built the campaign around real human satisfaction, not just scientific claims, and anchored the creative in authenticity, diversity, and emotional resonance. “United by Dysport” became our narrative hook—connecting efficacy with identity, outcomes with self-confidence, and product choice with personal story
What did I do?
As Creative Lead, I oversaw the concept development, visual language, and execution of the United by Dysport campaign. I led a cross-disciplinary team through strategy, ideation, and production—ensuring every touchpoint shifted away from technical comparison and toward human connection.
I directed the creative shift from molecule-centric messaging to a patient-led narrative, pushing for a visual system that celebrated real faces and real results. We crafted modular assets for both digital and print, designed sales materials that humanized data, and ensured that every execution reinforced the campaign’s central promise: refreshed, natural-looking outcomes with minimal intervention.
Throughout the project, I worked closely with Galderma’s marketing, medical, and compliance teams to maintain scientific rigor while delivering emotionally resonant work that stood apart in a category saturated by sameness. The final campaign didn’t just position Dysport as an alternative—it repositioned the conversation entirely.
What was the outcome
The United by Dysport campaign successfully repositioned the brand as a patient-first alternative in a category long dominated by clinical sameness. By shifting the narrative from molecular specs to emotional outcomes, the campaign resonated with both practitioners and patients—leading to measurable results across awareness, engagement, and sales.
Project type
Campaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
Project type
Capaign Identity
Company
Galderma
Location
UK
Industry
Healthcare
Role
Creative Lead
Tools
Figma, Adobe
The brief
As Creative Lead, I was tasked with repositioning Dysport—a Galderma brand—against its dominant competitor, Botox. Instead of following the clinical, product-centric tone common in the category, we took a people-first approach. The insight was simple but powerful: patients don’t just want smoother lines—they want to feel like themselves. We built the campaign around real human satisfaction, not just scientific claims, and anchored the creative in authenticity, diversity, and emotional resonance. “United by Dysport” became our narrative hook—connecting efficacy with identity, outcomes with self-confidence, and product choice with personal story
What did I do?
As Creative Lead, I oversaw the concept development, visual language, and execution of the United by Dysport campaign. I led a cross-disciplinary team through strategy, ideation, and production—ensuring every touchpoint shifted away from technical comparison and toward human connection.
I directed the creative shift from molecule-centric messaging to a patient-led narrative, pushing for a visual system that celebrated real faces and real results. We crafted modular assets for both digital and print, designed sales materials that humanized data, and ensured that every execution reinforced the campaign’s central promise: refreshed, natural-looking outcomes with minimal intervention.
Throughout the project, I worked closely with Galderma’s marketing, medical, and compliance teams to maintain scientific rigor while delivering emotionally resonant work that stood apart in a category saturated by sameness. The final campaign didn’t just position Dysport as an alternative—it repositioned the conversation entirely.
What was the outcome
The United by Dysport campaign successfully repositioned the brand as a patient-first alternative in a category long dominated by clinical sameness. By shifting the narrative from molecular specs to emotional outcomes, the campaign resonated with both practitioners and patients—leading to measurable results across awareness, engagement, and sales.