Karcher
Karcher conditions campaign and web build
Project type
Campaign Identity & Website
Company
Karcher
Location
UK
Location
UK
Industry
Manufacturing
Role
Creative lead
Tools
Photoshop, illustrator, Wordpress
Industry
Manufacturing
The brief
Kärcher was launching a new pressure hose to the UK market and needed a campaign that cut through the noise. The goal was to communicate performance and ease-of-use in a way that felt bold, immediate, and consumer-focused—something more lifestyle than spec sheet.
The campaign had to cover both photography and web experience, built to support digital ads, retailer landing pages, and direct-to-consumer traffic.
What did I do?
I led the creative direction for both the photoshoot and web build, developing a concept that showed the product in use—not just as a tool, but as an enabler of everyday power. Working with a lifestyle photographer, I crafted shot lists and art-directed scenarios that felt authentic yet aspirational, focusing on ease, speed, and satisfaction.
For the site, I designed a clean, responsive experience that brought the imagery forward. Product details were kept lightweight and interactive, with scroll-based animations and iconography supporting quick visual comprehension. I also collaborated with the dev team to ensure smooth performance across mobile and desktop.
What was the outcome
The campaign launched across Kärcher’s UK digital channels and retail partner sites, with strong early traction. The product landing page saw a 30% higher-than-average dwell time, and conversion rates outperformed previous hose product pages by 22%.
Retailers praised the visual assets for being “category-leading,” and the campaign helped reposition the pressure hose not as an add-on, but as a must-have extension of the Kärcher ecosystem.
Project type
Campaign Identity & Website
Company
Karcher
Location
UK
Location
UK
Industry
Manufacturing
Role
Creative lead
Tools
Photoshop, illustrator, Wordpress
Industry
Manufacturing
The brief
Kärcher was launching a new pressure hose to the UK market and needed a campaign that cut through the noise. The goal was to communicate performance and ease-of-use in a way that felt bold, immediate, and consumer-focused—something more lifestyle than spec sheet.
The campaign had to cover both photography and web experience, built to support digital ads, retailer landing pages, and direct-to-consumer traffic.
What did I do?
I led the creative direction for both the photoshoot and web build, developing a concept that showed the product in use—not just as a tool, but as an enabler of everyday power. Working with a lifestyle photographer, I crafted shot lists and art-directed scenarios that felt authentic yet aspirational, focusing on ease, speed, and satisfaction.
For the site, I designed a clean, responsive experience that brought the imagery forward. Product details were kept lightweight and interactive, with scroll-based animations and iconography supporting quick visual comprehension. I also collaborated with the dev team to ensure smooth performance across mobile and desktop.
What was the outcome
The campaign launched across Kärcher’s UK digital channels and retail partner sites, with strong early traction. The product landing page saw a 30% higher-than-average dwell time, and conversion rates outperformed previous hose product pages by 22%.
Retailers praised the visual assets for being “category-leading,” and the campaign helped reposition the pressure hose not as an add-on, but as a must-have extension of the Kärcher ecosystem.
Project type
Campaign Identity & Website
Company
Karcher
Location
UK
Location
UK
Industry
Manufacturing
Role
Creative lead
Tools
Photoshop, illustrator, Wordpress
Industry
Manufacturing
The brief
Kärcher was launching a new pressure hose to the UK market and needed a campaign that cut through the noise. The goal was to communicate performance and ease-of-use in a way that felt bold, immediate, and consumer-focused—something more lifestyle than spec sheet.
The campaign had to cover both photography and web experience, built to support digital ads, retailer landing pages, and direct-to-consumer traffic.
What did I do?
I led the creative direction for both the photoshoot and web build, developing a concept that showed the product in use—not just as a tool, but as an enabler of everyday power. Working with a lifestyle photographer, I crafted shot lists and art-directed scenarios that felt authentic yet aspirational, focusing on ease, speed, and satisfaction.
For the site, I designed a clean, responsive experience that brought the imagery forward. Product details were kept lightweight and interactive, with scroll-based animations and iconography supporting quick visual comprehension. I also collaborated with the dev team to ensure smooth performance across mobile and desktop.
What was the outcome
The campaign launched across Kärcher’s UK digital channels and retail partner sites, with strong early traction. The product landing page saw a 30% higher-than-average dwell time, and conversion rates outperformed previous hose product pages by 22%.
Retailers praised the visual assets for being “category-leading,” and the campaign helped reposition the pressure hose not as an add-on, but as a must-have extension of the Kärcher ecosystem.