Lynparza
Rewrite their timeline
Rewrite their timeline
Project type
Experiential
Company
Lynparza
Location
Vienna
Industry
Pharmacutical
Role
Creative Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Lynparza have updated data for their post-cancer breast cancer treatment. This greatly improves the effectiveness of their treatment which allows patients to plan further into the future than ever before.
What did I do?
I conceptualised a stand exhibition that allowed HCPs exploring the updated efficacy and safety data as part of a patient diary told through a modern medium.
I wanted to steer the journey from initial consultation to post-treatment planning which allowed patients to look further into the furture than they were before.
I added 5 tactics thats immersed HCPs into patient thoughts during treatment, looking at how they're selected, a diary of the their timeline, a tree of hopes they can add that will look at forward-facing treatment plans, and survival data told through an iPhone.
What was the outcome
One of the most immersive congress stands on offer, we were able to gather up to 500 hopes for our tree that gave up great insight into what HCPs are looking forward to in this new treatment plan. This allowed us to tailor the campaign launch with critical insights directly related to our target audience.
Project type
Experiential
Company
Lynparza
Location
Vienna
Industry
Pharmacutical
Role
Creative Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Lynparza have updated data for their post-cancer breast cancer treatment. This greatly improves the effectiveness of their treatment which allows patients to plan further into the future than ever before.
What did I do?
I conceptualised a stand exhibition that allowed HCPs exploring the updated efficacy and safety data as part of a patient diary told through a modern medium.
I wanted to steer the journey from initial consultation to post-treatment planning which allowed patients to look further into the furture than they were before.
I added 5 tactics thats immersed HCPs into patient thoughts during treatment, looking at how they're selected, a diary of the their timeline, a tree of hopes they can add that will look at forward-facing treatment plans, and survival data told through an iPhone.
What was the outcome
One of the most immersive congress stands on offer, we were able to gather up to 500 hopes for our tree that gave up great insight into what HCPs are looking forward to in this new treatment plan. This allowed us to tailor the campaign launch with critical insights directly related to our target audience.
Project type
Experiential
Company
Lynparza
Location
Vienna
Industry
Pharmacutical
Role
Creative Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
Lynparza have updated data for their post-cancer breast cancer treatment. This greatly improves the effectiveness of their treatment which allows patients to plan further into the future than ever before.
What did I do?
I conceptualised a stand exhibition that allowed HCPs exploring the updated efficacy and safety data as part of a patient diary told through a modern medium.
I wanted to steer the journey from initial consultation to post-treatment planning which allowed patients to look further into the furture than they were before.
I added 5 tactics thats immersed HCPs into patient thoughts during treatment, looking at how they're selected, a diary of the their timeline, a tree of hopes they can add that will look at forward-facing treatment plans, and survival data told through an iPhone.
What was the outcome
One of the most immersive congress stands on offer, we were able to gather up to 500 hopes for our tree that gave up great insight into what HCPs are looking forward to in this new treatment plan. This allowed us to tailor the campaign launch with critical insights directly related to our target audience.