Wimbledon (AELTC)
Members club brochure
Members club brochure
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
The AELTC year round is a members club hosting some of the biggest names in Tennis and worldwide. In the run up to The Championships they release a members guide showcasing what to expect from this year including dress etiquette, information points, restaurants and opening times.
What did I do?
As design lead I took the new rebranding and flowed it into multiple collateral across print and digital. This showcased in new art direction and photography styles with brand design and delivery approach, setting the tone for all materials to follow.
What was the outcome
The members club has a distinctive style that sets it apart from The Championships. It feels premium, using gold foiling in print and light gradients in digital. The messaging is clear and it features key board people allowing members to feel they are being looked after directly from the club.
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
The AELTC year round is a members club hosting some of the biggest names in Tennis and worldwide. In the run up to The Championships they release a members guide showcasing what to expect from this year including dress etiquette, information points, restaurants and opening times.
What did I do?
As design lead I took the new rebranding and flowed it into multiple collateral across print and digital. This showcased in new art direction and photography styles with brand design and delivery approach, setting the tone for all materials to follow.
What was the outcome
The members club has a distinctive style that sets it apart from The Championships. It feels premium, using gold foiling in print and light gradients in digital. The messaging is clear and it features key board people allowing members to feel they are being looked after directly from the club.
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
The AELTC year round is a members club hosting some of the biggest names in Tennis and worldwide. In the run up to The Championships they release a members guide showcasing what to expect from this year including dress etiquette, information points, restaurants and opening times.
What did I do?
As design lead I took the new rebranding and flowed it into multiple collateral across print and digital. This showcased in new art direction and photography styles with brand design and delivery approach, setting the tone for all materials to follow.
What was the outcome
The members club has a distinctive style that sets it apart from The Championships. It feels premium, using gold foiling in print and light gradients in digital. The messaging is clear and it features key board people allowing members to feel they are being looked after directly from the club.