Wimbledon (AELTC)
The Championships rebrand
The Championships rebrand
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
As part of a rebrand for The Championships, my ongoing task was the upholding on brand standards and guardianship of the new brand aesthetic and tone of voice.
What did I do?
As a sole designer working with a Creative Director, I worked across every touch point, from brochures, wayfinding, queue activation, Piccadilly activation, app design, ticket design amoungst others.
What was the outcome
The brand now had a consistent visual style and harmonious appearence across all the varying touchpoints that The Championships touched. It created a seamless branding experience from entering the ballot through to the finals, with a consistent tone of voice and premium feel.
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
As part of a rebrand for The Championships, my ongoing task was the upholding on brand standards and guardianship of the new brand aesthetic and tone of voice.
What did I do?
As a sole designer working with a Creative Director, I worked across every touch point, from brochures, wayfinding, queue activation, Piccadilly activation, app design, ticket design amoungst others.
What was the outcome
The brand now had a consistent visual style and harmonious appearence across all the varying touchpoints that The Championships touched. It created a seamless branding experience from entering the ballot through to the finals, with a consistent tone of voice and premium feel.
Project type
Graphic Design
Company
Wimbledon (AELTC)
Location
UK
Industry
Sports
Role
Design Lead
Tools
Indesign, Illustrator, Photoshop
Project type
Brand Identity & Website
Company
Agentimise.ai
Location
UK
Industry
AI
Role
Creative director
Tools
Figma, Adobe, Framer
The brief
As part of a rebrand for The Championships, my ongoing task was the upholding on brand standards and guardianship of the new brand aesthetic and tone of voice.
What did I do?
As a sole designer working with a Creative Director, I worked across every touch point, from brochures, wayfinding, queue activation, Piccadilly activation, app design, ticket design amoungst others.
What was the outcome
The brand now had a consistent visual style and harmonious appearence across all the varying touchpoints that The Championships touched. It created a seamless branding experience from entering the ballot through to the finals, with a consistent tone of voice and premium feel.